How to add your Instagram Stories to your website!

Oh yeah, you read that right! We came across a cool platform that’ll allow you to embed your Instagram stories onto your website. Although it isn’t free, we believe it’s well worth it, even with IGTV launching. Check out Snappd!

Snappd refreshes your stories ever 24 hours so your website is always up to date and in HD. They also provide analytics, SEO, and email support.

To sign up, click here.

Get it Together: Website Checklist for Beginners

If you’re reading this, it means your brand is ready to be seen and you’re in the driver’s seat. We’ve come up with a checklist for the entrepreneur that wants to build their own website. Please note, we highly recommend hiring a professional once you’ve gotten in the groove of things, have a solid income, and are aware of your analytics as web design isn’t as easy as it may seem.

Oh, and there is no such thing as a free website. There’s always a catch! Most of the time, it ends up being you not having full access to your website or its content. You will always end up paying for hosting, a domain, etc.

We hope that didn’t scare you… Let’s get started!

1. Domain Name (www.yourwebsite.com)

Your domain name is essential when building your website. It is your website’s digital address that your potential customers will use to connect to your site. Most domains are $12-20 for your first year depending on the keywords used. However, you’ll more than likely pay no more than $30 for the years to follow.

*Let’s say your brand becomes extremely popular -Fashion Nova for example- you’ll also pay more, per year, for your domain name because the number of views will add value to your domain name.

Purchasing a domain name is easy. Popular sites like GoDaddy and NameCheap are pretty user-friendly and can be synced with most host providers -we’ll get into that shortly- when developing your site.

Be creative with your domain name! There are a ton of domain endings that can be used. For example, our domain name is www.armni.media instead of www.armnimedia.com (boring!)

Please keep in mind that there is no way to get around paying yearly for your domain and we wouldn’t recommend it anyway.

 

2. Business Email

There’s nothing more professional than a business email address. It’s not easy to build trust over the internet. Seeing free email accounts being used for business can make potential customers give you the side-eye; creating unnecessary doubt.

We recommend using GSuite or ProtonMail. Below are the pros and cons of both:

GSuite – Google

$5-10/month per email address/inbox

Syncs with multiple platforms easily

Access to Google Drive, Docs, Forms, etc. included

Google Analytics

Google Search Console (ability to update/edit ‘being found on google’ and info tab)

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ProtonMail

$7/month for 5 email address in one inbox

Does not snyc with most platforms; has its own app

Based in Switzerland (higher security; two passwords needed to access inbox)

 

We’ve used both.

 

3. Website Building Software & Hosting

A website building software does exactly what it sounds like… builds your website. There are a few options out there for all levels of designers. The most popular ones are Wix, WordPress, Squarespace, and Weebly.

First things first, if you plan on selling anything, you need an eCommerce site. All of the platforms above are capable of providing such. However, depending on the type of product, your recommendations may vary.

If you’re someone that is simple and likes a modern, boxed look, Squarespace is where you want to be. For those of you with vivid imaginations, starting out, we recommend Wix or Weebly. Their website builders are mostly dragging and drop. They have a variety of buttons, shapes, dividers, plug-ins, etc. to add to your site. Keep in mind, most plug-ins -all platforms included- usually have an additional fee outside of your initial hosting fee.

WordPress is for the more advanced. You can purchase themes from sites like Creative Market. You’ll need to install them and some coding may be required. The cheaper the theme, the less editable it’ll be.

A host is the storage unit where your website content lives online. Whenever your website’s domain name is entered into someones web browser, the browser will fetch your website’s content from said host. The type of hosting you need will depend on how many visitors your site has. Similar to your domain name, the popularity can increase the cost of your hosting. However, if you’re starting out with any of the platforms mentioned above, your hosting will more than likely be bundled in your monthly or yearly payments. No matter how many visitors your site gets, they’ll let you know when to upgrade.

Hosting for WordPress is different and is considered Basic Hosting. You have a slightly more access compared to the Free Hosting options above. We recommend BlueHost for all websites and Pressable for eCommerce.

 

4. Website Template (Design/Theme)

A website template is a pre-made design. Gives you the professional look without the cost. There are tons of free templates -also known as themes- out there but the best ones usually cost. Wix, Weebly, and Squarespace have pre-made designs just a click away. For the WordPress users, you’ll need to check out WooThemes or Creative Market.

*HIGH-QUALITY PHOTOS ARE A MUST!! If you need some stock photos in the meantime, visit Pixabay and Unsplash.*

 

5. Site Analytics

Knowing how your customers are moving around your site, what link(s) brought them to your site, etc. will make is important. Google Analytics is the most common; however, some website builders provide this information as well.

Keep in mind that these are our opinions. You’re free to do whatever you feel is best. Best wishes!

Finesse your InstaStory with these tips

Instagram has been focusing on its Story feature a lot recently. It’s a great way to post without filling up your timeline or page layout with things that you really didn’t want to stay for very long. Here are some tips to spice up your views and interactions on your InstaStory.

Tag your location: whether you’re at Starbucks or hiking somewhere in California, there’s a location for it on Instagram. This is a great way to let your followers know where you’re located. It’s also helpful for tourists that may be visiting your city.

Mention another page: if you’re like us and have two pages for your business, you can tag them! Let your followers know that it’s more wonders that they’re missing out on.

Add a GIF: this is one of the newer features. It’s a great tool to add some flavor to your post. Some of our favorite GIFs are sparkles and new blog post icons.

Add a hashtag: another gem. Hashtags are the only way you can truly have a trend on the internet specific to your brand. Anyone can make one and with the feature to follow hashtags, your followers can keep up with you and your brand anywhere on the internet. Your followers can also add in their posts and they’ll be visible under your hashtag.

Use the pen tool: another way to personalize your story. If you like your digital handwriting, you can draw, both, photos and videos with your finger. Instagram currently offers a marker, highlighter, neon strip and chalk brush.

Use the text/color background feature: there are 5 text styles to choose from. Mix and match or keep them the same! If you do not have the Swipe Up feature -you need 10k+ followers- then this is one way to include a link. It will not be clickable though.

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