Finesse your InstaStory with these tips

Instagram has been focusing on its Story feature a lot recently. It’s a great way to post without filling up your timeline or page layout with things that you really didn’t want to stay for very long. Here are some tips to spice up your views and interactions on your InstaStory.

Tag your location: whether you’re at Starbucks or hiking somewhere in California, there’s a location for it on Instagram. This is a great way to let your followers know where you’re located. It’s also helpful for tourists that may be visiting your city.

Mention another page: if you’re like us and have two pages for your business, you can tag them! Let your followers know that it’s more wonders that they’re missing out on.

Add a GIF: this is one of the newer features. It’s a great tool to add some flavor to your post. Some of our favorite GIFs are sparkles and new blog post icons.

Add a hashtag: another gem. Hashtags are the only way you can truly have a trend on the internet specific to your brand. Anyone can make one and with the feature to follow hashtags, your followers can keep up with you and your brand anywhere on the internet. Your followers can also add in their posts and they’ll be visible under your hashtag.

Use the pen tool: another way to personalize your story. If you like your digital handwriting, you can draw, both, photos and videos with your finger. Instagram currently offers a marker, highlighter, neon strip and chalk brush.

Use the text/color background feature: there are 5 text styles to choose from. Mix and match or keep them the same! If you do not have the Swipe Up feature -you need 10k+ followers- then this is one way to include a link. It will not be clickable though.

Keep these things in mind when creating your logo

Designing your logo can be challenging. You want to make sure it’s perfect! With that being said, we’ve come up with a small checklist to consider when designing your company’s logo.

Logo Design Checklist

• What message am I trying to convey with my logo?
• What audience am I trying to reach?
• Do my colors match the message/vibe that I’m going for?
• Can my logo design be transferred to anything; labels, shirts, flyers, water bottles, etc.

When considering your design, try not to overwhelm yourself. Think of all the logos you see on a daily basis. Some, you see so much that you’ve stopped paying them any attention and that’s what your goal should be!

Brands like Gucci, Nike, McDonald’s, etc. have a simple design but pack a mean punch. The term “less is more” is very true when it comes to logo design. Too many images and/or pictures take away from the message you may be trying to convey and can also be an eyesore. Most printing companies will reject your request or charge a higher price just to produce your image-based logo. This also goes for text-based logos with multiple colors.

Keep this in mind, your logo will have to put on something at some point and you will have to pay someone to use their printer and ink.

Honorary mention: Stay AWAY from glitter or sparkles in your logo!! We cannot stress this enough. It’s perfectly fine to have a variation of your logo design include some glitter but your primary logo design should, honestly, be black unless you have specific company colors. You want your design to be transferable to any and everything! Sparkle costs more to get printed as well.

Get your Instagram engagement up with these tips

Is it just us or have you noticed a slight decrease in your Instagram interactions? Turns out, Instagram has been updating and downgrading their algorithm all year. According to Later.com, it is now estimated that only 10% of your followers see your posts. Here are a few tips that’ll help you and your brand stay afloat during this insta-storm:

 

  • Utilize your Insta-Story: Most of Instagram’s latest updates have to do with the Story. With features like polls, location tagging, mentions, text styles, gifs, etc. consumers are more than likely to visit your page. The algorithm takes into account if anyone replies or shares your story to make it as interactive as possible.

  • Quick Engagement: Timeliness is key. When are you followers online? The quicker your posts get interactions, the better position your posts will land on people’s timelines.

  • Interacting: You must interact with your followers. If you’re actively responding to comments, direct messages and even commenting/liking on other pages, Instagram’s algorithm will pick that up. This will also keep people on your page longer. Give your followers something to look at or teach them something!

  • Hashtags: This always seems to be mentioned last but it’s as important as all of the other tips above. Hashtags are the quickest way to brand your company. Only use relevant hashtags and keep them simple. Need some help? Click here.

  • New Features: One thing we noticed is our story always ends up on our city’s story when we use any new story features. Having your story make it to your local story is a plus! You get eyes from your neighbors and tourists.

5 Companies Killing the Branding Game

Have you found yourself buying something just because the logo caught your eye? Well, you’re not alone! We’ve made a list of our top 5 companies that we think are currently killing the branding game. These companies clearly understand the term, “more is less.”

 

Milk Makeup

Definitely a fav! Milk’s brand concept is sleek, modern and simple. It’s not all over the place; it makes us feel like the company has their sh*t together. We think it’s best to be as simple as possible when branding for the beauty industry because nowadays when consumers are shopping, they’re gravitating towards companies that are organic (free), honest and that honestly look pretty.

 

American Apparel

A gem in the branding world. AP is known for it’s “brandless” apparel. For their logo, they went with a simple font, Helvetica, for their logo and throughout their marketing. Even if you’ve never been inside a store, most of them are closed, you still know what to expect. Another ‘less is more’ brand.

 

Bubly Sparkling Water

This brand is new on the scene; however, it caught our eye almost immediately. Although we aren’t fans of sparkling water, the logo and commercials are pretty convincing. Sparkling wine, water, whatever more than likely has bubblesss! We love that Bubly incorporated the bubble shape/sphere throughout their logo and product design. Subtle marketing is key.

 

E.L.F. Cosmetics

Eyes Lips and Face Cosmetics is a branding hall of famer. If you’ve never heard of them, they’re the most affordable beauty brand out now. Almost all of their products are packaged in a black container with their text-only logo on top. There are times when they switch up the colorways but that’s about it. You always know when a makeup brush is from E.L.F. Consistency and simplicity never fails!

 

Apple

We had to. Who doesn’t have, at least two, Apple device in their home? Whether it’s your phone and an old iPod you haven’t touched in years, it counts! One of the greatest ‘less is more’ brands. From their actual products to the packaging; Apple is straight-to-the-point.

 

There are tons more brands we could list but these are just some of our favorites! If you’re in the middle of branding your own company, check out our Branding Checklist!